How to become a Social Media Executive

Are you always on top of the latest social media and digital trends? Do you want to make a real impact on how brands communicate to their audiences on social channels and do you love a fast-paced, competitive environment, where everyday tasks are different? If the above sounds like you, then this could be the start of a great career within a Social Media Account Management team, either in-house or within an agency environment. Still sound good? Great! Then, read on.

What is the role of a Social Media Executive?

As a Social Media Executive, your core role is to support the team, ensuring you are an organised multi-tasker, working efficiently and proactively to meet your deadlines. The Social Media Account Management team aims to work together to effectively promote a brand’s product or service to its core target audience, and you’ll use a range of social media platforms, techniques and creative flair to meet your client’s objectives. For this, you’re going to need a lot of passion, outside-of-the-box thinking and a creative yet strategic mind.

What sort of salary can I expect?

Upon entering as a Social Media Executive, you can expect to start at around £18,000 – £25,000, depending on location, company and experience. Career development is ultimately up to you and the company you work for, but showing a real passion for all things social media related, and being proactive and a quick thinker will get you far in this industry. It’s a competitive market, so you will need to ensure that you’re on your game and working productively to support your team as a whole.

What qualifications do I need for this role?

The good news is that there are no mandatory qualifications to work as a Social Media Executive. Furthermore, agencies tend to hire a diverse range of employees to add to the different nature and creativity of their company. However, there are many degrees or industry certificates that may put you in better stead, such as a degree in Marketing, Communications or Business. Alternatively, a CIM (Chartered Institute of Marketing) qualification can be useful, and could put you in a strong position for any interview you get invited to. If you don’t have either of these, you should have a strong experience-based background, and ensure that you’re clued up on all of the digital and social media trends, ready to impress!

What key skills will I need for this role?

As a Social Media Executive there are some transferable skills that you’ll need to possess. Social media is 24/7 and as such, you need to have skills that show your eye for detail and your ability to cope in a high pressured, busy environment. The key skills you should look to have and express in an interview are:
  • Passion for social media and  digital marketing , including knowledge of the latest technology
  • Competency using and understanding a range of social media platforms
  • A strong communicator, both verbal and written
  • Excellent organisation skills
  • Analytical and good with numbers
  • Strong English and IT capabilities
  • Ability to work under pressure
  • Ability to meet tight deadlines, whilst maintaining quality of work
  • A creative mind, able to add to ideas to form a campaign concept with the team
  • A creative flair, shown through editorial, design or strategy
  • Ability to work proactively

What are the next steps for this job role?

The sky’s the limit! Work hard and show enthusiasm for your job, as a Social Media Executive, and your next steps will be to move up to a Senior Social Media Executive and further onto an Account Manager. The more immersed in the industry you become and the more diverse the range of experience you gain, the more confident you will become in different situations. Once you can show confidence in your opinions and leading the account, you can seek the promotional rewards. To become an Account Director, it typically takes five to ten years, depending on your experience, size of the company and passion for succeeding.