Key skills you need to be a Digital Marketing Manager
The marketing industry is always changing, and with the emergence of new technologies and trends, the importance of digital marketing has increased in recent years.
Companies are looking for experts with a wide range of skills to meet this ever-changing digital world. From handling a company website to tracking KPI’s. Below we identify the six key skills that every Digital Marketing Manager needs to be successful in this dynamic industry.
1. SEO, PPC & analytics
SEO (search engine optimisation) is an important marketing strategy, and companies are always trying to find new and innovative ways to improve their SEO rankings.
Content marketing has become one of the most popular tactics with around 90 percent of companies harnessing its power by the end of 2017.
The purpose of content marketing is to improve your SEO ranking, this means improving your visibility on search engines like Google. Increasing visibility will ultimately improve traffic to your company website. Understanding SEO is a highly sought after skill in a Digital Marketing Manager.
PPC (paid per click) is essentially paying for your business to be on the first page of a Google search. Brands are always looking out for PPC experts to give them more online visibility. Companies value those that have the skills to launch an innovative PPC campaign and help bring in targeted traffic.
Having the ability to analyse data is also an important skill. There are lots of SEO and PPC software that can help to improve your companies SEO/PPC position.
It’s crucial that you understand whether your strategy is actually showing results. Forming reports will enable you to optimise your strategies more effectively.
Demonstrating on your CV how you implemented a campaign that increased performance is something that hiring managers want to see.
2. Social media
A career in digital marketing wouldn’t be complete without having extensive knowledge in social media. Platforms such as Facebook, Twitter and Instagram have become increasingly popular for marketing both products and services.
Having a strong working knowledge of different social media channels will allow you to build a solid social media foundation. These channels allow brands to put forward a more personal image of their company.
Content Management Systems (CMS) such as WordPress run around 27% of all websites. Not only this, it consistently updates its list of plugins in order to improve the customer journey.
As a Digital Marketing Manager it’s vital that you have a working knowledge of a few different CMS platforms. If you can demonstrate that you can effectively maintain a website and implement strategies to drive more traffic, this is a skill that will set you apart from the competition.
4 .Content creation and writing skills
It’s all well and good knowing how WordPress works but if you can’t deliver world-class content, what’s the point? Anyone who has the skill set to create an innovative strategy, that can retain and generate traffic through different strategies, is something that is desirable.
Possessing creative writing skills will enable you to create content that can effectively drive traffic to your website. Posting this on social media allows interaction with your audience, and people can then share your content and expand its reach.