How To Get A Digital Marketing Job Without A Marketing Degree
A career in Digital Marketing is an attractive option for many students and graduates. Getting paid to sit on Facebook all day is basically living the dream, right? While Digital Marketing does involve a lot of time on social media, some blogging and a few cat gifs here and there, there are so many reasons why these career is a popular one. As a relatively new industry that’s constantly growing and evolving, there’s a real skills shortage right now and new job opportunities pop up on a daily basis. It’s also one of very few jobs which requires a real marriage of creative and analytic skills, so you’re always on your toes and never get the chance to utter the phrase ‘my job is so boring’. However, the best thing about Digital Marketing as a career is that there’s no linear entry path into this field and, although it can make things more straightforward, you don’t need a degree in marketing to get a job in this industry. Which Degrees Can Lead To A Career In Marketing? A Digital Marketer needs to carry out a wide variety of tasks on a daily basis, such as; search engine optimisation, pay per click advertising, email marketing, social media marketing, blogging and content marketing, as well as strategizing, analysing and reporting. All of these tasks require a completely different set of skills and disciplines and although a good marketer should be able to competently do everything, the best Digital Marketers usually specialises in one area. Rand Fishkin, who is a prominent figure in the world of Digital Marketing, talks on his blog about the ‘T Shaped Marketer’. This is someone who has a light level of knowledge across a wide variety of skills, but has depth in one or a few particular areas. Therefore any degree which supports one or more specialist skill can help you land a job. For example, those with a degree in Creative Writing, Journalism or English Literature could make excellent Content Marketers. Whereas, those with a background in Web Design or Development might have a flare for SEO or PPC. Other degrees which offer cross-over skills include Business Studies, PR and Communication, Advertising, Computer Science, Economics, Management and Psychology to name a few. Which Skills Are Required? Digital Marketing is a multi-faceted job which requires diagonal thinking; an ability to be simultaneously creative and commercially minded. Some of the key skills attributed to this role include:
- Strong writing ability.
- Good communication skills.
- Awareness of consumer behaviour and buyer psychology.
- Analytical and numerical abilities.
- Knowledge and experience with social media, blogging platforms, PPC.
- Graphic design abilities.
- Web design/development knowledge.
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