Are you always on top of the latest social media and digital trends? Do you want to make a real impact on how brands communicate to their audiences on social channels and do you love a fast-paced, competitive environment, where everyday tasks are different?
If the above sounds like you, then this could be the start of a great career within a Social Media Account Management team, either in-house or within an agency environment. Still sound good? Great! Then, read on.
What is the role of a Social Media Executive?
As a Social Media Executive, your core role is to support the team, ensuring you are an organised multi-tasker, working efficiently and proactively to meet your deadlines.
The Social Media Account Management team aims to work together to effectively promote a brand’s product or service to its core target audience, and you’ll use a range of social media platforms, techniques and creative flair to meet your client’s objectives.
For this, you’re going to need a lot of passion, outside-of-the-box thinking and a creative yet strategic mind.
What sort of salary can I expect?
Upon entering as a Social Media Executive, you can expect to start at around £18,000 – £25,000, depending on location, company and experience.
Career development is ultimately up to you and the company you work for, but showing a real passion for all things social media related, and being proactive and a quick thinker will get you far in this industry. It’s a competitive market, so you will need to ensure that you’re on your game and working productively to support your team as a whole.
What key skills will I need for this role?
As a Social Media Executive there are some transferable skills that you’ll need to possess. Social media is 24/7 and as such, you need to have skills that show your eye for detail and your ability to cope in a high pressured, busy environment. The key skills you should look to have and express in an interview are:
- Passion for social media and digital marketing , including knowledge of the latest technology
- Competency using and understanding a range of social media platforms
- A strong communicator, both verbal and written
- Excellent organisation skills
- Analytical and good with numbers
- Strong English and IT capabilities
- Ability to work under pressure
- Ability to meet tight deadlines, whilst maintaining quality of work
- A creative mind, able to add to ideas to form a campaign concept with the team
- A creative flair, shown through editorial, design or strategy
- Ability to work proactively
What work experience would be most beneficial?
As an entry starter in any career, it’s going to be beneficial for you to have some practical work experience, whether through a summer placement, voluntary work or internship. This will show passion, enthusiasm and a greater understanding of the social media industry and what it involves.
As you do this sort of work experience, you’ll start to develop a solid knowledge of the tasks involved, and how your skills can be transferred into the social media environment.